Pure Swedish Earworm
Swayday is a young debut-band from Stockholm who are releasing their EP, “Time of Our Lives”, on March 16th. With an explosive international reception, their first two singles “Curious” and “State of Undress” have reached enthusiastic audiences in Latin America, USA, Europe and Taiwan. The sound of these musically gifted boys-next-door is characterized by modern pop with certain influences from big dance-friendly productions. The band members have been friends from a young age and have a common musical interest that resulted in this EP, a compilation of party-ready funky pop singles. The sound can remind us of the style of Bruno Mars and Olly Murs, combined with the newest Scandinavian pop known through stars like Benjamin Ingrosso.
The balance between easygoing pop music and a well thought-out musical experience in “Time of Our Lives” derives from Swayday’s diverse musical backgrounds. Coming from a musical family and as the lead singer, Arthur Öhman’s performance evolved after years in different vocal ensembles and A-Capella groups. The Gustafsson twins, Alexander and Gabriel, have focused on honing their instrumental and songwriting skills. Tobias Wermeling is more of a musical polymath who gives the band its funky sound through his bass playing and production techniques, with the occasional wind instrument included. Last but not least, Sixten Roström’s arrangements and drums complete the group’s very own and unique style.
Swayday embodies the musical and visual legacy of XXth-century pop culture: A bit of dreamy disco and funk with and 80s feel, and some spiced-up vocal harmonies you rarely hear in bands nowadays. On stage, they combine their easygoing, energetic personalities with their great musicianship. In a way, their visual style makes you think of a happy version of Morrissey that just moved next door, however with a sort of musical-geek vibe that is impossible to hide.
2018 marks the band’s full debut as they release “Time of Our Lives” and spread their groove to international audiences.