Label: Rexius Records
Post-bubblegum trap with an extra layer
Bobby Blaque was adopted from his homeland of Colombia at the age of three, and raised in Luleå, Sweden. Experiencing the identity crisis that a lot of trans-racially adopted children do, Bobby left Luleå shortly after high-school, heading straight for Stockholm. After years of trying to discover who he is, he found himself in a position he didn’t like. On a whim based on recommendations from a friend, he moved to Gothenburg and eventually started to dabble with music as a form of expression.
In this early phase, Bobby Blaque joined forces with artist/producer omgitsbxrt (of hollowgang), creating his own lane in urban pop rap. The result could be defined as the bastard child of the Alternative Hip Hop scene during its long-running affair with Bubblegum Pop music, commonly referred to as Bubblegum Rap or Bubblegum Trap. Energetic productions filled to the brim with life combined with catchy melodies and simplistic, yet refined lyricism.
Blaque has now departed from his early influences to craft a sound 100% his own, drawing inspiration from artists such as Tory Lanez or Ty Dolla $ign.
While the identity crisis lies at the core of his penmanship, Bobby Blaque chooses to focus a lot more on the positive than the negative — keeping the themes and topics of his songwriting light with deeper roots.
The experiment of combining the two turned out to be a massive success, with Thirty Rack$ quickly becoming the fastest growing song in Rexius Records History, reaching the 1,000,000 mark in a record breaking 73 days. With an album in the works, and way over 200,000 anxious fans — Bobby Blaque seems to be an unstoppable force.