Our heart belongs to Gothenburg, the Swedish city with a charming average of 163 rainy days per year. Here we started off in 2013, with a small team of handpicked professionals. Every single one of our employees has their own specialization and focus. Today we have members, partners, and artists from over 20 countries (and counting!). We think digital, with no geographical barriers beyond your internet connection and our music, is streamed in every country where Spotify has launched.
We put our artists first, second, and third. We strive to make the music industry fairer. We believe in an equal world where we respect and are kind to each other no matter who we are. That means we don’t tolerate any kind of discrimination. We aim for long-term visions but only work with short agreement terms. And we always allow for the artist to have 50% or more of the royalty split.
An important part of our business strategy is having deals suited for new and upcoming talented artists and their personal unique needs and challenges. Some artists don’t want to commit to a label early on, some want to work long-term, some want creative control while others value direction and guidance. Some are willing to take a financial risk for future profits, while others don’t have the means and value the advance / recoup model. We try to understand the artist’s needs and tailor our contracts to them.
Our niche to help upcoming artists might be one of the hardest things to achieve in the music business. Our strategies are focused on helping artists reach their first million streams (real listeners) and launch their careers in the right direction. This will only work if the artist is talented and willing to do the work.
We see ourselves as an amplifier and collaborate with high-quality independent and major record labels to help artists grow further beyond a project with us.
Meet the team
Wanna chat? We’re available on 070-4459528 during business hours.