In everything we do, we make dreams and big goals happen. By having driven, talented and an enthusiastic team combined with really old and experienced partners in the business we handle everything in a musicians career.
We are an indie-major record label that challenges the existing structures in the music business. We stand up for any artist striving for growth and independence no matter genre or number of fans. What matters is the music itself and the passion for getting a little bit better every day.
Formed in 2013, in Gothenburg, Sweden.
Inspired by music we grow our business together with great musicians we see as our family.
VP Operations & Marketing
Educated in Industrial Engineering and Management at Lund University and Politecnico di Milano. Magnus is a licensed pilot and has experience consulting for big companies dealing with everything from nuclear power to music. He solves a Rubik’s Cube in less than 3 minutes and his favourite team is Halmstads BK. VP and label partner.
Favorite Artist: Imagine Dragons
Plays: Piano, Guitar, The Harmonica
CEO & Founder
Educated at Musicians Institute in Hollywood and plays the guitar like no one else. He has performed in front of over 17.000 people at once and is definitely the strongest of all the family members. CEO and Founder of the Label.
Favorite Artist: Slipknot
Often plays: Everything with at least 6 strings
A&R and International Promotion
Educated violist and composer (Andes University, HfMDK Frankfurt). As our A&R ninja, she scouts upcoming artists and is constantly exploring new ways to find talented acts and establish an initial connection between them and the label. Like a good Colombian, she can show you some cool salsa moves, but she’s also a metalhead at heart who has lived in four different countries. An experience that is put to use when it comes to promoting and establishing connections at an international level.
Favorite artist: YMCK, Héctor Lavoe and Immortal
A&R and Creative Communications
A master in promotion, and helps artists reach out and express their message to a wider audience. Albert works with building brands and through music plattforms he creates opportunities for artists to find their fan base. Albert is also the proud friend of Beyonce’s video director through Facebook.
Often plays: All kinds of Hip Hop
Alex is an incredible musician and plays almost every instrument. He is educated at MI in LA California and works full time with both producing and his own career as a solo artist. He recently sold gold with his song “Cold Winter Love” that he released with Sony music.
Often plays: Guitar
Robin has played music most of his life and has even traveled to other continents to discover different styles of music. He mostly plays guitar in the styles of Folk and fingerpicking. Underneath the harsh surface he’s a real nerd though and has an open love for Star Wars. He also claims that his best friend’s name is Yoda.
Favorite Artist: Foo Fighters
Often Plays: 6 strings or more